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Effortless Beauty AU is an Australian Owned makeup brand brought here in October 2020 by a Queensland mum who has a love for makeup. Our goal is to provide you with the most amazing yet affordable, cruelty free makeup. I wanted to create a makeup brand that everyone can afford and love. Our brand is new and fresh. We acknowledge that every single person is unique and has their own beauty style we want to provide you with the products to do so.

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